Five Years is a Long Time in Chinese Travel & Tourism

In tourism terms, 2014 is a distant land. The global travel landscape has transformed over the past 5 years. China is now established at the centre of tourism’s new agenda, while emerging outbound markets are gaining greater attention.

To mark the 5th anniversary since publishing The New Chinese Traveler: Business Opportunities From The Chinese Travel Revolution in September 2014, Check-in Asia‘s Gary Bowerman has produced a series of 3 articles to bridge the gap. 

The New Chinese Traveler was a snapshot of a much longer journey. It aimed to help readers around the world to understand China’s developmental drivers over the past 20 years – and look ahead at how the Chinese travel revolution may progress.

Back in 2014… WeChat was just 3 years old, and QR code payments were nascent at best. Ctrip hadn’t acquired eLong. Or Skyscanner. Fosun was yet to buy Club Med. Fliggy was Alitrip, Meituan and Dianping were separate entities. Hong Kong was a hot destination, and a Chinese passport only provided visa-free/visa-on-arrival access in 45 countries.

From WeChat to ‘China Panic’, via LA, Oxford and Sydney

So, here is our 3-part series discussing the major shifts in Chinese tourism over the past 5 years, and looking ahead to the future of the Chinese Travel Revolution (Click the headlines to read):

Five Years is a Long Time in Chinese Travel & Tourism: Part I

This article sets the scene for China’s transformative impact on the way the global travel industry markets, operates and finances itself.

Five Years is a Long Time in Chinese Travel & Tourism: Part II

We reflect on the insights provided 5 years ago by tourism professionals from Los Angeles, Sydney, Copenhagen, Oxford and Canada about how their destinations were preparing to welcome more Chinese travellers.

Five Years is a Long Time in Chinese Travel & Tourism: Part III

From soaring growth in air routes to the rise of the Adventure Economy and improved data analytics and the “China Panic” , we the 8 headline developments from the past 5 years.

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Check-in Asia has been monitoring and advising on developments in Chinese outbound and domestic travel since 2004. For more details about how we help clients to navigate the fast-changing                  Chinese travel market, please drop us a note.

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